COPYWRITING
Imaginary is a made-up app that I wrote for on spec as part of a course by Ilovecreatives. Its purpose is to help adults reconnect to their creativity and imagination through mental exercises, games, and daily inspiration.
Imaginary
From the brief
BRAND IDEA
Imaginary is an app designed to help adults reconnect with their imagination and childlike wonder to improve wellbeing and creativity.
TAGLINE
Use your imagination.
TONE OF VOICE
Inspiring, but not cloying.
Empowering, but not self-help.
Social
Emails
Homepage Hero
SEO Copy
Imaginary was selling an inspiration journal and needed some optimized copy for its product page, as well as a meta-title and meta-description for the search engine results page.
I did some SEO research off of the primary keywords from the brief, “inspiration journal” and “value-based living.” From there I organically sprinkled in the appropriate words to write something SEO useful but also something that clearly communicated the product benefits and aligned with Imaginary’s tone of voice.
KEYWORD RESEARCH
1. Inspirational journal
2. Value-based living
3. What is an inspirational journal?
RELATED KEYWORDS
Bullet journal, ideas for, worksheet, examples of value based living, importance of value based living, inspire journals, women, reboot your life, journaling, core values, act values, values to live by, exercise, motivational
OTHER RELATED WORDS (GOOGLING)
wellness journal, well being journal, daily journal, gratitude, mental health, prompts, creativity, connect, self awareness, thoughts, individual path
