Heads Will Roll at SXSW

To promote the release of medieval comedy series Heads Will Roll on Audible we created an activation at SXSW. The event featured themed menus, decor, signage, staff uniforms, and even a guillotine photobooth. Our team wrote fun lines for the guillotine poses, which were also perfect for the snapchat filters that ran during the event. There was also an opportunity to listen to audio clips from the title on a “shellphone” which is an item used frequently in the story.