Bruce’s Burgers and Breakfast

I created a restaurant concept and brand called Bruce’s, which harkens to a mid-century diner, but with a twist of comfort, and refined with low lighting, cocktails, and a premium menu. Potential visitors should expect they’ll have solid approachable food choices, but still feel like they’ll have a hip experience, or a night out.  Located in the quaint brownstone scene of Fort Greene, Brooklyn, Bruce’s wants to be a part of the community, a neighborhood staple that its residents frequent and Brooklyn Magazine will write about, bringing in diners from outside the area. I dreamt up and rendered a restaurant interior with the help of AI. I brought it all together with a visual identity, social design and copy, website design, brand writing, menus, and in-store branded materials.

visual identity