Alamo Drafthouse Cinema is a unique chain of theaters that as a brand has a strong love of movies and heavily values a high quality movie-going experience. They also have a strong brand voice that is already living in the world. As an exercise for a creative copywriting course at Ilovecreatives, I wrote some voice guidelines on spec. My job was to articulate the existing brand and create a reference document, so as the company grows, the marketing and messaging can remain consistent and keep the brand unified.